ROI ATTRIBUTION · HEALTHCARE EXPO 2026
Return on investment
From booth cost to revenue, traced lead by lead through the CRM.
Total cost
SAR 410K
6 cost lines
Pipeline
SAR 4.6M
Opportunities in CRM
Won revenue
SAR 1.39M
Deals closed
ROI
3.4×
Won revenue ÷ total cost
Where the money went
Space 44%
Build 23%
Staff & travel 17%
AV 6%
Media & print 10%
Unit economics
| Cost per visitor | SAR 319 |
| Cost per qualified lead | SAR 1,314 |
| Cost per opportunity | SAR 4,271 |
| Cost per won deal | SAR 13,226 |
| Average deal size | SAR 44,800 |
| Days to first deal | 23 |
Revenue by product line
SAR K640Imaging
390Kiosks
210Service
150Cold-chain
Show-by-show comparison
Same method every time| Exhibition | Cost | Qualified | Cost / qualified | Pipeline | Won | ROI | Changes applied |
|---|---|---|---|---|---|---|---|
| Healthcare Expo 2023 | SAR 355K | 120 | 2,960 | SAR 1.9M | SAR 0.42M | 1.2× | Baseline |
| Healthcare Expo 2024 | SAR 370K | 165 | 2,240 | SAR 2.8M | SAR 0.71M | 1.9× | Badge capture, AI scoring |
| Healthcare Expo 2025 | SAR 390K | 227 | 1,720 | SAR 3.7M | SAR 1.02M | 2.6× | New layout, 24h follow-up |
| Healthcare Expo 2026 | SAR 410K | 312 | 1,314 | SAR 4.6M | SAR 1.39M | 3.4× | Demo zone, extra specialist |