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Day 90 ROI report
Healthcare Expo · Riyadh Front 2026
Prepared for the marketing and sales leadership
ROI
3.4×
Won
SAR 1.39M
Qualified
312
Cost / QL
SAR 1,314
Summary
The stand returned 3.4 times its cost within 90 days, up from 2.6× in 2025. The new demo zone and the 24-hour follow-up rule account for most of the gain. Three changes are recommended for 2027 and are ready for delivery.
