EXHIBITION SETUP
Healthcare Expo · Riyadh Front 2026
Goals, budget and target accounts are set before the show, so the result can be judged against them.
MeasuredOpen ROI
Goals
Set 21 SepQualified leads312 / 250
Meetings with target accounts38 / 40
PipelineSAR 4.6M / 3.5M
Cost per qualified leadSAR 1,314 / 1,500
Budget
SAR| Space rental | 180,000 |
| Stand design & build | 95,000 |
| Staff & travel | 70,000 |
| AV & screens | 25,000 |
| Giveaways & print | 15,000 |
| Media & invitations | 25,000 |
| Total | 410,000 |
Target accounts
24 accountsHospital group · RiyadhMet · demo
University hospital · RiyadhMet · call
Pharma distributor · JeddahMet · quote
Government hospital · QassimMet
Clinic chain · KhobarNot met
Military hospital · TabukNot met
18 of 24 target accounts met on the stand.
Stand team
6 staff| Name | Role | Leads | Qualified |
|---|---|---|---|
| Rakan S. | Sales lead | 286 | 94 |
| Lina M. | Product specialist | 241 | 71 |
| Fahad A. | Sales | 233 | 58 |
| Reem K. | Host | 298 | 41 |
| Yousef T. | Product specialist | 142 | 32 |
| Majed H. | Sales | 84 | 16 |
Visitor traffic by hour
3 days4210
8811
13112
15613
11814
9615
14116
17317
12818
6119
Peak at 5 pm; one in three visitors waited over 10 minutes for a specialist.