Bilievent ROI · Saudi Arabia

Exhibition ROI,
measured and
raised by AI.

Bilievent measures what every booth actually returns, qualifies every lead with AI, and then implements the improvements that raise the return at the next show.

Overview
Exhibitions
Stand capture
Leads
ROI
Improvements
Reports
Healthcare Expo · Riyadh Front 2026
CAPTURED
1,284
QUALIFIED
312
PIPELINE
4.6M
ROI
3.4×
LeadInterestScoreRoute
Hospital groupImaging92Sales · today
Pharma distributorCold-chain87Sales · today
Clinic chainKiosks64Nurture
University hospitalService58Nurture
The problem

Companies spend heavily on exhibitions and cannot say what they got back.

Space, build, travel and staff are known to the riyal. The revenue the show produced is not. Leads are lost on paper, follow-up starts days later, and the next booth repeats the same mistakes.

How it works

One platform for the full participation cycle.

1

Capture every visitor

Badge scan, QR, tablet form or voice note, in Arabic and English. Works offline on the stand.

2

Qualify with AI

Each lead scored for fit and intent, with the reasons shown, and routed to sales the same day.

3

Measure the return

Leads followed through your CRM to pipeline and revenue: cost per qualified lead and ROI per show.

4

Improve, and we deliver it

Recommendations on layout, staffing, content and follow-up, carried out by our own Saudi team.

The platform

Built for the Saudi show floor.

Stand capture

Every visitor becomes a record.

No more business cards and paper forms. Your stand team captures each visitor in under a minute.

  • Badge scan, QR code, tablet form or voice note
  • Arabic speech turned into structured English notes
  • Offline on the stand, synced when the signal returns
New visitor
STAND B14 · BADGE 10:42
Hospital group · Riyadh
Procurement Director
NowThis quarterExploring
"Quote for two sites, demo next week."
Save and score
AI lead qualification

Hot leads reach sales the same day.

Every lead is scored on fit and intent. The score is explained, not a black box.

  • Role, budget, timeline and company fit weighed into one score
  • Routed to a named salesperson with a next step and deadline
  • The model learns from which leads actually closed

Why this lead scored 92

92
Decision-maker
+24
Budget approved
+22
Timeline this quarter
+18
Two sites
+14
Demo in 7 days
+14
Routed to Rakan S. · follow-up due today
ROI attribution

From booth cost to revenue, per show.

All costs in one place, every lead traced through the CRM, and the same method at every show.

  • Cost per visitor, qualified lead, opportunity and won deal
  • Day 30, 60, 90 and 180 views
  • Show-by-show comparison across cities and years

Healthcare Expo · ROI by year

×
1.2×2023
1.9×2024
2.6×2025
3.4×2026
Improvement engine

We do not only recommend. We implement.

Bilievent's events team delivers the changes the data calls for, then measures them at the next show.

  • Booth layout and build
  • Stand staffing and training
  • Content, activation and follow-up campaigns

Next show · improvement plan

Delivered by Bilievent
1

Demo zone to the aisle corner

+18% qualified leads expected

2

Arabic-speaking specialist on day 1

−40% visitor wait time

3

24-hour follow-up rule

2× close rate

The market

A fast-growing exhibitions sector, and no standard for measuring its return.

923accredited exhibition venues in the Kingdom
+32%growth in exhibition capacity in one year
300,520m² of exhibition space, up 320% since 2018
38%of exhibitors use no ROI metric at all (CEIR)
Pricing

Start with one show. Grow into every show.

Show ROI package

SAR 7,500–25,000
per exhibition
  • Stand capture app
  • AI lead scoring
  • Day 90 ROI report
Get a quote

Exhibitor subscription

SAR 3,000–9,000
per month · all your shows
  • Everything in the show package
  • CRM integration and attribution
  • Show-by-show comparison
  • Improvement plan each show
Book a demo

AI qualification module

SAR 1,200
per month
  • Lead scoring and routing
  • Works with your own capture tools
Get a quote

Organizer licence

SAR 40–120K
per show · white-label
  • For every exhibitor at your show
  • Organizer-level benchmarks
Talk to us

Improvement delivery (booth, staffing, content, follow-up) is quoted per project. Prices exclude VAT.

Book a demo

See your next show's ROI before you book the stand.

Tell us which exhibition you are planning. We will show you the platform and how we would measure and improve your participation.

belal@bilievent.comWhatsApp +966 55 126 0551